Friday, August 26, 2011

Philanthropy: A new chapter in B-Schools

Who had thought there would be lessons to teach the humane aspect of mankind.This life full of materialism and high on speed did not suggest anywhere that we would look back to promote human welfare at the cost of our own time and resources.Still, this love for humanity has come, be it in the form of,corporate social responsibility or corporate governance.A separate field of education has altogether come up to study the social aspect of the course of business and society. B-schools MBAs are taking immense interest in weaving philanthropy into a social-enterprise course catering to the increasing realization and demand for social management instead of a capitalistic approach to problem-solving.This affinity is also a by-product of the urge of students to register their presence outside the academics, to create a valuable impact, to practice active learning and to serve the society at the other end. The ones who ultimately are desirous of serving on the boards of non-profits or to embrace philanthropy as a career are passionately coming up to join hands with various trusts and organizations. As a member thereof, they are also actively contributing in the raising of funds and simultaneously ensuring that these rare funds are invested in the most productive activity amidst huge competition for the scarce resources. Wise decision is to be made by the allocator owing to the priority and rarity of the situation.

There comes the importance of a proper structure to be brought in place to develop the students socially aware and responsible. Philanthropy as an academic subject has been designed and adopted worldwide with strong likes(as in social networking) and some 36  B-Schools have floated about 100 courses including those  at undergraduate levels.An appealing term for the business students, philanthropy is imbibing in them the essence and art of giving and sharing. Business students grab this as an opportunity to create an impact on their community voluntarily.They can actually implement what they have learnt and make a difference to the world around them and this is what drives them to an effort and then to a goal, big enough to earn smiles for many.

Pay It Forward, a U.S. University philanthropy program in 33 college campuses of Ohio,Michigan and Kentucky offers each selected course a certain sum of money-$4500 annually for the past 2 years. Students need to rationally allocate the money to local non-profits and devote 15 hours minimum serving one. At some institution. they spent a whole year researching how best to divide the funds after a proper evaluation of the quality and financial health, analysis of tax filings and systems of operation of other charity organizations.The students selected from among so many options to finalize the institution in Columbus called Directions for Youth and Families,whereby the funds hired a dance trainer who would train students to maintain their energy level and engage in some activity after the classes.

As an MBA student they have the eagerness to become better-educated and savvier philanthropists,they need
to assess how good can they do with the given sum, a strategic issue which calls for application of business skills and thus an enhancement of the present skills.In the quest of creating a direct impact they go for a hands-on experience in serving the needy.

The experienced say “It really drills down into your belief system and helps you discover what you believe is an effective strategy,” You get a holistic view of the philanthropy field  and as a result you feel more effective at your job.“It just gives the students a taste of what they would be doing later.”










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