Anand S, Akshay Khatri, Achyuta, Tanuj Maggon and I had a great experience working with iCare India. iCare is registered under SUSWA, an environmental trust that supports conservation education, research, and outreach activities that increase understanding of the cultural and natural heritage of the Doon Valley. It is a non-profit, youth-based organization that works towards creating a beautiful and sustainable future by promoting community involvement and educational outreach.
iCare wants to encourage young people to become environmentally aware and actively promote heritage conservation. Therefore they have decided to organize iCare Awards to felicitate the unsung heroes who have taken up the mantle to save the precious resources for the future generations.
As a part of their endeavour, our team helped them to plan the iCare Awards ceremony which is scheduled for January 2012. We designed the Corporate Communication and Promotional Strategy for the Awards including the following:
- Preparation of presentation, sponsorship letter and cover letter for the Sponsorship drive
- Preparation of the list of companies which are actively participating in CSR activities and which could be approached for sponsorship
- Cost Accounting: Identification of the probable financial headers
- Design of the Social Media marketing plan to promote the awards
This experience has instilled in us the passion to pursue similar endeavours in future for the betterment of the society. We wish them success in all their future aspirations and hope that they continue their good work.
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